Ambassadors South Africa

Coaches Academy

Empowering coaches to reach their communities through football.

Coaches Opportunity

The South African Institute of Race Relations reported in 2010 that only 37% of children were living under the same roof as their fathers.

Fatherlessness means one of two things – the father is physically absent e.g. dead or has left the family (where the above statistic refers to) or the father is actually physically there, but not actively involved in the child’s development and does not fulfil the roles of a father. Children who grow up without a father suffer emotionally, intellectually and socially. In many of our communities gang leaders and negative role models fill the fathers’ void.

What does it take to break this negative cycle?

We believe a coach has an amazing opportunity to step up and fill a father’s void.

Statistics by the US Department of Health show that youth from fatherless homes account for...

of youth suicides

1 %

of all homeless and runaway children

1 %

of all children who show behavioral disorders

1 %

of rapists with anger problems

1 %

of all high school dropouts

1 %

of adolescent patients in chemical abuse centres

1 %

of youths in prison

1 %

of pregnant teenagers

1 %

of youth suicides

1 %

Coaches Role

Coaches have a unique opportunity to step up and fill a father’s void, by taking up some of the roles of a father. The coach works with players where they love to be, often at the perfect age and repeatedly, over a long period of time – creating an ideal setting for positive influence and affecting change.

A coach cannot be the physical father, but male and female coaches can play some of the father’s roles in the lives of their players.

Coaches as father figures are positive role models, help establish moral authority, communicate identity, provide security, validate potential and coach life through football.

Players coached by a father figure develop a healthy self-esteem, learn to make wise decisions, have a positive outlook on life and a solid foundation to build their life on.

This leads to breaking the cycle of fatherlessness, and these players grow up and become positive fathers/father figures, mothers and role models themselves.

“I understand the role of a coach as being that person that you come to when you don’t know what to do, that person providing guidance, that person that is the constant one there in your life, that person that allows you to make mistakes and grow from that."

- Carlo (Newly Trained Coach)

Coaches Training

We offer training to empower coaches’ hearts, heads and feet:

Hearts

Hearts are trained when the role as a coach, father figure and change agent is discovered. Coaches learn about the influence of actions and words and how to bring forth holistic change in players’ lives.

Heads

Heads are trained by gaining knowledge about e.g. how to develop effective coaching plans, age specific coaching and goal setting.

Feet

Feet are trained through on the field training to develop technical football coaching expertise in terms of skills, tactics and game intelligence.

Ambassadors Football Training Formats

We believe effective Coaches Development is not simply attending a Coaches training event, but rather a longer-term journey, where a coach receives individual and group mentoring.

TREC 5-Day Coaching Course

Our courses have been used worldwide for over 15 years. Even so we are continuously adapting them in terms of content and methods used. We offer these coaching courses on three levels, as well as one stand-alone Goal Keeping course.

The football curriculum for the different levels is as following:

Level 1 – Foundational techniques of football (e.g. passing, control, shooting)
Level 2 – Principles of attack and defence
Level 3 – Principles of attack and defence, focusing on the specific positions and players
Level 1 Goal Keeping Course – Foundational techniques of goal keeping (e.g. ball handling, diving)

Customized Training Courses

For schools, churches, clubs and other entities we offer customized training courses. The courses would vary in their duration (5 days, weekend, 1 day or just a few hours) and topics based on the needs of the club, school, organisation or community.

Coaches Coffee

On a monthly basis we gather coaches in a certain area to get trained on a specific football/life coaching related topic and journey together. Experience shows us that an intensive coaching course needs to be followed up with on-going engagement with the coaches, to help them implementing the newly learned aspects in their coaching.

Mentorship

We want to journey with the individual coach to support and give advice according to the specific needs, questions and challenges. This includes visits on site to effectively assist the coach to implement what he/she has learned.

Acquiring Expertise

We build our own coaches developer capacity by coaching ourselves and testing new methods, by attending training courses and learning from other experts. We love to share our knowledge and experience.

Interested in coach training?

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Ambassadors South Africa

Coaches Academy

Coaches Opportunity

Statistics by the US Department of Health show that youth from fatherless homes account for...

of all homeless and runaway children

of all children who show behavioral disorders

of rapists with anger problems

of all high school dropouts

of adolescent patients in chemical abuse centres

of youths in prison

of pregnant teenagers

of youth suicides

Coaches Role

“I understand the role of a coach as being that person that you come to when you don’t know what to do, that person providing guidance, that person that is the constant one there in your life, that person that allows you to make mistakes and grow from that."

- Carlo (Newly Trained Coach)

Coaches Training

Ambassadors Football Training Formats

Interested in coach training?

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